Many businesses, despite putting a lot of effort and money into their marketing, spoil it by using poor spelling, grammar, punctuation or phrasing.
Why does this matter?
For one thing, you need your audience to focus on the meaning of your message, without being distracted by spelling errors, unclear wording or fluctuations in style. Anything that makes them read a sentence twice is usually bad news. On websites, especially, people easily lose interest if they struggle to absorb what they’re reading.
Errors won’t help your credibility, either. Poor spelling or grammar is often a turn-off for potential customers (more on this here and here). It can even damage your website’s search rankings, on Bing (directly) and Google (indirectly, at least – those Google people don’t give much away).
If you want your written communication to give a professional impression of your business, it must be clear, concise, consistent, easy to read and suited to the target audience.
This is where I can help you. I’m trained and experienced in the art of spotting and fixing errors, inconsistencies and ambiguities, and can bring clarity and a sense of smoothness to your content. I’ve edited or proofread many consultancy reports, client magazines and other business-related documents.
Having previously worked in IT for 26 years – mainly in the commercial sector – I know about the day-to-day pressures of a business environment, and am used to working to deadlines.
And, as a Professional Member of the Society for Editors and Proofreaders (SfEP), with its code of practice, I assure you that I’ll respect the confidentiality and commercial sensitivity of any content you share with me. I’ll gladly sign a suitable confidentiality agreement if requested.
Professional editing or proofreading can be a great help with things such as:
If you’re unsure about what my services involve, you can find explanations here. (Please note: I don’t write content from scratch – for that, you’d need a copywriter.)
I can also help you to establish a consistent corporate style for your content, by creating or enhancing a style guide.
‘We use Graham as a regular editor of our business reports, a task to which he brings both a keen eye for detail and an instinctive sense of style. ... He copes well with the vagaries of our ever-changing timelines, is able to handle challenges well beyond normal editorial services, and is always professional. I recommend him very highly.’
– C.J. Rowe, Delivery and Quality Manager
Looking for a quote? Would you like to learn more about how I can help your business? Here’s how you can get in touch.