BusinessesAs an editor and proofreader, how can I help your company? Let’s look at the kinds of issues I can deal with, how I would do it, and the value this would provide.
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The problem
Many businesses put a lot of effort and money into their marketing, but spoil it with sub-par writing.
Why does this matter? For one thing, you need your audience to focus on the meaning of your message, without being distracted by awkward phrasing, misplaced punctuation or an inconsistent style. Anything that makes them read a sentence twice is bad news. On websites and in emails, especially, people easily lose interest if they struggle to absorb what they’re reading.
It's easy to fall into the same old traps, such as writing too much, using your own jargon rather than the customer’s language, and using ‘big’ words to try to make a good impression. Also, errors won’t help your credibility. Poor spelling or grammar is often a turn-off for potential customers (more on this here and here).
As well as marketing content, other types of business writing – reports, proposals and so on – also need to be up to a professional standard if you want them to be effective.
Why does this matter? For one thing, you need your audience to focus on the meaning of your message, without being distracted by awkward phrasing, misplaced punctuation or an inconsistent style. Anything that makes them read a sentence twice is bad news. On websites and in emails, especially, people easily lose interest if they struggle to absorb what they’re reading.
It's easy to fall into the same old traps, such as writing too much, using your own jargon rather than the customer’s language, and using ‘big’ words to try to make a good impression. Also, errors won’t help your credibility. Poor spelling or grammar is often a turn-off for potential customers (more on this here and here).
As well as marketing content, other types of business writing – reports, proposals and so on – also need to be up to a professional standard if you want them to be effective.
The solution
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If you want your business’s written communication to work for you, it needs to be:
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‘Graham’s work has consistently been accurate, comprehensive and insightful. His can-do attitude and efficient approach make him a valuable asset to any publishing enterprise.’
Editor, B2B content marketing agency |
This is where my business editing service can help you. I can bring clarity and a sense of smoothness to your writing. I’m trained and experienced in the art of checking for errors, inconsistencies, ambiguities and wording that can be improved. I’ve edited a large number of business documents, and I know how to spot business-speak, jargon, superfluous words and unnecessarily long ones. I also know how to fix these problems.
If you’re aiming at a wide audience, plain English can make a big difference to the impact your content will have. I can help with this: just mention it when you’re asking for a quote, and I'll include it, perhaps as an optional extra.
Or, if you produce a published item in PDF form (a client magazine, for example), I can copy-edit the content before it reaches the typesetting stage, or proofread the near-finished product afterwards, just as I would do for a book produced by a publishing company.
Professional editing and proofreading can be a great help with things such as:
As an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), with its code of practice, I assure you that I’ll respect the confidentiality and commercial sensitivity of any material you share with me. I’ll gladly sign a suitable confidentiality or non-disclosure agreement if you ask me to.
To learn about what I can do for you and how I would do it, please take a look at the What I do pages. (Please note: I don’t write content from scratch – for that, you’d need a copywriter.)
I can also help you to define a consistent style for your written material, by creating or enhancing a style guide.
If you’re aiming at a wide audience, plain English can make a big difference to the impact your content will have. I can help with this: just mention it when you’re asking for a quote, and I'll include it, perhaps as an optional extra.
Or, if you produce a published item in PDF form (a client magazine, for example), I can copy-edit the content before it reaches the typesetting stage, or proofread the near-finished product afterwards, just as I would do for a book produced by a publishing company.
Professional editing and proofreading can be a great help with things such as:
- promotional material: website content, blog posts, brochures, leaflets, flyers, catalogues, product descriptions, fact sheets, guides, advertorials, press releases, mailshots
- magazines and newsletters
- business documents: reports, plans, reviews, proposals, bids, tenders
- internal communication: training documentation, staff memos/emails.
As an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), with its code of practice, I assure you that I’ll respect the confidentiality and commercial sensitivity of any material you share with me. I’ll gladly sign a suitable confidentiality or non-disclosure agreement if you ask me to.
To learn about what I can do for you and how I would do it, please take a look at the What I do pages. (Please note: I don’t write content from scratch – for that, you’d need a copywriter.)
I can also help you to define a consistent style for your written material, by creating or enhancing a style guide.
Looking for a quote? Would you like to learn more about how I can help your business? Here’s how you can get in touch.
